What if you could make that problem go away for $2,000?
Get a full-time rep answering every call, booking every job, and running your front desk, live on your phone in 7-10 days. If she doesn't book eight jobs in her first month, you don't pay.
Find My Missed CallsTakes about a minute, and you get a free report either way.
Last year we generated 104,914 calls for appliance repair companies. We record and grade every single one, so I can tell you exactly what happened to them.
21,546 of them nobody answered.
Read that again, because this is the part that should bother you.
You didn't just lose the job…
You bought the customer, at your own expense, and then handed them to your competitor for free.
The average appliance repair company we work with misses 58 calls a month. Seven in ten of those callers would have booked. At a $250 average ticket, that's $10,150 a month going out the door.
Every month… Same as last month.
But a full-time ARM Assistant fixes that for only $2,000 a month.
And none of them are a marketing problem… all four happen at your front desk:
1. The unanswered call. You've got about three seconds. Miss it and they hang up and dial your competitor. That opportunity is gone for good, and you already paid to create it.
2. The price question. "How much do you charge?" is the number one spot a CSR blows it. Answer it wrong and the customer says thanks and calls the next shop on the list.
3. The "I'll call you back." "Let me talk to my husband." They are not calling back. An untrained CSR says sounds good and hangs up. A trained one books the appointment on that first call, before the customer cools off.
4. The missed call nobody chases. Even on your best day, one slips. The only thing that matters is whether somebody follows up in the next ten minutes or whether it sits there until it's a lost job.
Your ARM Assistant is trained on all four. That's the whole point. She doesn't just catch the call. She gets the job on your calendar.
These are real territories and real graded calls from last month. Names redacted.
That last one is the one I'd look at hardest. Fifty-eight missed calls is what a normal appliance repair company looks like, and that caller had already tried you once.
Every figure above is that territory's missed calls at a $250 average ticket, assuming seven of every ten of those callers would have booked.
Do the arithmetic yourself. I'd rather you did.
Birmingham is the worst month we've ever recorded and North Texas is closer to normal, which is the honest range.
I've been working with appliance repair companies since 2011.
We've generated over a million appliance repair leads.
I wrote the book on how to answer the phone and book the job, an actual book, and we've trained hundreds of CSRs on it.
And I've said the same thing to every owner I've ever talked to.
"You can have the best marketing in the world. But if you don't answer the phone and book the job, you're not going to make any money."
For 15 years I could only ever fix one half of that sentence.
Especially since COVID, small businesses everywhere are feeling the pinch. Everything costs more than it did, and appliance repair companies are getting the life squeezed out of them.
Every owner I talk to has the same problem. Too many hats and not enough money to hire good help.
So we built the other half.
I hired Teresa back in 2010. She was the first assistant I ever worked with from the Philippines.
Sixteen years later she's the longest tenured person at ARM and she's still here today.
Teresa shows up. Every day. Never complains. Does her work without me ever having to babysit her.
She runs my payroll, my bookkeeping, my billing and invoicing, territory research and new client onboarding. All the admin I hate doing.
And she's no fluke. Vee has been with us six years, taking care of our clients and getting rave reviews the whole time.
Finding and keeping people like Teresa and Vee is one half of what we do.
The other half is appliance repair, and it's the only thing we've done since 2011.
Your ARM Assistant is certified on appliance repair calls before she ever picks up your phone. Not general customer service.
But this:
We can train her on that because we already did the work.
We've generated over a million appliance repair calls and listened to what happened on them, so we know the exact moment a customer books or hangs up.
We spend nearly $200,000 a month on Google Ads in this one industry. We were the first agency to work exclusively with appliance repair. And we wrote the book on answering the phone and booking the job.
Now put that next to the other half: sixteen years' experience of finding people and keeping them.
That's what you're getting. An assistant who already knows your trade, running the exact system that booked over a million calls.
If there's one company on earth qualified to put a trained appliance repair assistant in your shop, it's this one. And it isn't close.
She doesn't just answer your phone. She runs your whole back office, so you can get out of the weeds and get your life back.
Every call picked up by a person who knows what a bad compressor sounds like when a homeowner is describing it badly, so nobody hangs up and dials the guy down the street, and you stop lying awake wondering how many did.
The average appliance repair owner is lucky to book 40%. Your ARM Assistant benchmark is 60%, which is half again as many jobs off calls you were already paying to generate. You'll notice a fuller calendar in week one.
Every text, every callback, every "just checking in" that used to interrupt you under a dishwasher now gets handled by somebody who isn't you.
She asks while the tech is still pulling out of the driveway and the customer is still happy, so your Google rating climbs without you ever remembering to do anything about it.
The more time on the road, the less money you make. Tomorrow's route is tightened before you roll out of bed, so you find out about your day by looking at it instead of building it.
Remember the part you meant to order at 9pm and forgot about? She already ordered it, and the customer already knows when it lands.
On the rare call that gets past her, the homeowner has a text from you before they can finish dialling your competitor. That's how a missed call still turns into a booked job.
When the phone goes quiet she doesn't sit there. She puts her marketing hat on and works the profile most homeowners see before they decide whether you look like a real business. Posts, photos, Q&A, always current. Most agencies charge $500 to $1,500 a month for this. You get it included.
We find and vet a full-time CSR who fits your shop. You skip the job post, the resumes, the interviews and the six weeks you'd spend training someone yourself.
She's trained on our phone script system and our appliance repair playbook before she ever takes a call for you. She shows up already knowing the industry.
We plug her into your phone, your CRM and your field service software. Nothing changes on your end, and calls start routing to her immediately.
The first thirty days matter more than any other. She works inside your business, learns your pricing, your rules and the customers who ask for you by name, and picks up the things no script can teach.
Every call recorded and graded, on a dashboard and a scorecard you can see. You know exactly what she's producing without having to manage her.
Step five is why I can make the promise below. When every call is recorded and scored, nobody has to argue about whether she's working.
Let's talk about the part you actually care about.
Hire a CSR locally and wage and benefits alone run about $5,300 a month at the national median. Then add the equipment, the hours you burn recruiting, and the four to six weeks she's on your payroll learning a trade she has never worked in. And you still have to manage her.
Roughly $12.50 an hour for somebody who already knows the trade and runs our system on day one.
ARM Assistant is $2,500 a month for everyone else.
The first 25 Founding Members lock in $2,000 a month for the lifetime of their ARM Assistant.
That's $500 off every single month, for as long as you have her, plus every upgrade and new feature we ever build.
Now hold that next to the $10,150 a month you're currently losing to calls nobody picks up.
Here's why:
She costs $2,000 a month. At a $250 average ticket, eight booked jobs cover her completely. At the $2,500 rate it's ten.
The average company we work with is already missing 58 calls a month.
So she has to book eight of the 58 you're currently losing. 14 out of every 100 calls that today reach nobody at all.
If she doesn't clear that, you don't pay. Every call is recorded and graded, so neither of us has to take the other's word for how she did.
For fifteen years I sold you the calls and then had to stand there and watch what happened to them.
I could guarantee your phone would ring.
But I couldn't guarantee anybody would answer it, so I could never guarantee the money.
With my assistant in the seat, I control both halves for the first time. That's the only thing that changed, and it changed everything about what I'm willing to promise you.
I know what you're thinking, because I've heard it a hundred times.
This sounds good, Justin, but I've been burned before.
You hired someone once. Spent weeks training them. Finally got them up to speed. Then one day they quit and you were right back to square one, answering your own phone with grease on your hands.
I get it. Hiring is the riskiest thing you do. So here's what happens instead.
If she's not the right fit, tell us. Chemistry matters and sometimes the match just isn't right. We replace her. No awkward conversation, no hard feelings, and no cost to you.
If she stops performing, same answer. You're never stuck babysitting a dud. We coach her, and if that doesn't fix it we replace her, free.
If she quits, this is the one that usually wrecks a business. Not yours. From day one your assistant documents everything she does. Every script, every rule, every quirk of how your shop runs gets captured and kept current in your Company Playbook.
So when somebody leaves, the knowledge doesn't leave with them.
Think of every person who ever walked out your door and took everything in their head with them. The passwords. The vendor they always called. The way you like things done. Gone in an afternoon.
That never happens to you again. The next assistant opens your Company Playbook and steps into a role that's already built.
You should ask that. Everybody is selling an AI receptionist right now, most of them are cheaper than this, and I'm about to argue against the direction this whole industry is walking in.
A bot can take a name and a number. It can't hear the hesitation when a homeowner is deciding between fixing the dryer and buying a new one, and it can't decide, in that half second, to mention you've got a slot Thursday morning.
That half second is the job. It's what I've spent fifteen years teaching CSRs to do, and it's the difference between booking 40% and booking 60%.
Your ARM Assistant is a person. She uses AI tools all day, for notes, for follow-up, for the parts of the job that really are mechanical, and she's trained on them before she starts. The tools make her faster. But she's still the one on the phone with your customer.
If you'd rather have a bot, I understand, and there are cheaper places to get one. But I'm betting on the human, on purpose.
I'd rather say so here than on a call.
Don't take a founding spot if:
If none of those are you, keep reading…
The most successful appliance repair companies are always the ones who do the best job answering the phone and booking the appointment.
"This program gives you not just the calls coming in, but all the tools that you didn't even know to ask for. Based on ARM's feedback, we retrained our team and revamped our scripts. That in itself paid for our investment in the program."
"We have doubled our sales month over month since joining ARM. We see a return on our monthly investment in a few days. It's been worth every penny and then some."
"ARM actually HELPS ME. I can listen to the recordings, see how many jobs got booked, and use that as training for my dispatchers. I've used a lot of pay-per-click companies in the past, and ARM is by far the best."
You get a dedicated, full-time CSR who knows your business, knows your industry and knows your customers. She answers your phone, books the appointments, handles customer support, manages your Google Business Profile and handles all your other admin headaches. Basically, she runs the back office so your business can run without you.
Neither. Your ARM Assistant works for you and nobody else. She's plugged into your business, your phone, your software, your CRM. She knows your pricing, your service area and how you like to run your business day to day. She's your Assistant.
The Philippines. I've worked with overseas talent since 2010 and I've recruited, hired and trained hundreds of team members from all over the world. Teresa was my first, sixteen years ago, and she still runs my back office today. This is how you get a hungry, college educated, professionally trained team member for a fraction of what the same person costs in the US, and it's the only reason $2,000 is possible.
We'll have your ARM Assistant hired, onboarded and handling calls within 7-10 days. You'll notice an impact almost immediately.
It's like with any new hire. You are going to get out of it what you put into it. There are certain things in your business you are very particular about, and you want her to handle things a certain way. That can only come from you. However, the more you invest in her, especially in the first 30 days, it will pay off for YEARS down the road. Honestly, the investment is tiny compared to the rewards.
If she doesn't work out, for any reason, we will replace her. At no cost. And you don't have to worry about losing all your progress, because everything she's worked on is documented in your Company Playbook so your new assistant can hit the ground running.
No. She isn't your employee, so there's no payroll, no workers comp, no benefits or unemployment taxes. You also skip the job post, resumes, interviews and hiring headaches. One flat monthly fee, and we handle all the admin and paperwork.
$2,000 a month for the first 25 Founding Members, locked in for the lifetime of your assistant. $2,500 a month after that. If you hired someone locally, once you add up payroll taxes, workers comp, benefits, and all the other expenses that go with it, wage and benefits alone are about $5,300 a month at the national median, before equipment, recruiting time and her first four to six weeks learning the trade. And your first month is free if she doesn't book eight jobs.
If you are asking this question, I'm assuming you are still missing more calls than you would like and your back office is not fully dialed in. So yes, your ARM Assistant can work alongside your existing team or handle a specific role. Maybe you need a second CSR, or maybe you need a dedicated admin assistant. Either way, we can help. Let's hop on a call to discuss exactly what you need and see if it makes sense to work together.
If you are a one truck operator, this is the perfect solution for you, because it will free you up to focus on the one thing that actually makes you money. Repairing appliances. And you can let your ARM Assistant handle everything else. More money, less headaches, more free time with the family. Win, win, win.
No. Whatever software you're already using is what your ARM Assistant will learn and adapt to.
Hit the button on this page, fill out a quick form, and then we'll hop on a call to see if it makes sense to work together. Either way, you'll walk away with a FREE REPORT that maps out exactly where the jobs are falling through the cracks in your business, and how we can help you close them in as little as 7 days.
We have 25 founding spots at $2,000 a month, locked for the lifetime of your assistant.
Get eight more booked jobs in month one, or that month costs you nothing.
But we haven't listened to your calls yet. So let's start there.
First name, last name, phone, zip, email. Takes about a minute.
P.S. Add up the jobs you lost to those four cracks last month. For the average company we work with that number is $10,150, which is 5x the cost of an ARM assistant.
P.P.S. We can only recruit, onboard and train a limited number of assistants at a time, which is why the founding rate is capped at 25 and why current ARM clients are seeing this first.